Posted by bnordin on October 12, 2011 under Internet Marketing, Why Market Online? | 
Mortgage Business Marketing
Mortgage Business Marketing
As a local or regional mortgage company, you have to compete against large national banks with big mortgage business marketing funds. However, it is possible to compete at a local level when neighborhood consumers are searching on online business directories like Yelp or search engines like Google, Yahoo and Bing. It should come to no surprise that consumers are searching for mortgage financing online more and more due to the widespread use of smart phones and the availability of internet connected devices in the home and office. Using mortgage business marketing, to get in front of home buyers and consumers looking for refinance solutions requires building a presence on the internet through websites, online directories and search engines.
One simple strategy for undercutting larger competitors is to target search terms relating to specific mortgage products your mortgage bank might specialize in. Examples are VA loans, FHA loans, non-conforming loans, first time home buyer loans or loans for credit challenged borrowers. Coupling these specialty mortgages with geo-locations, i.e., “VA Loans Phoenix” give you a better chance of ranking higher in the search engines and getting free clicks from ready-to-refinance or home buying consumers. The other advantage of drilling into these type of search terms is it naturally filters out people searching for general information and targets people ready to take action or solve an immediate financing problem.
When a consumer responds to your mortgage business marketing, converting them requires trust-based selling techniques. We call this process conversion rate optimization – saying the right things on a web page and providing trust-based selling tools such as consumer guides and special reports. Offering a free consumer guide to specialty loan programs provides another off-page medium for positioning your or your firm as experts in providing the mortgage product they are looking form. Being a local provider that is favorably rated will also boost conversion rates. Displaying reviews, ratings and satisfied customer testimonials on a webpage or third-party directories will give the consumer more confidence to call or respond to a special offer. Because mortgages are for the most part a consultative sale, getting the consumers contact information from the internet will allow you to build a relationship via email or offline on the telephone.
The backbone of an online mortgage business marketing system is to bring targeted consumers to your website. Halo Effects uses internet marketing techniques like SEO (search engine optimization), SEM (Google Adwords, Yahoo Search Marketing), web based business directories (Google Places, Yahoo Local, Bing Local), and social media/networking channels (Facebook, YouTube, Twitter) to increase your company’s exposure on the internet. Employees of Halo Effects have executed mortgage business marketing campaigns for local mortgage banks that included tele-marketing, direct mail, traditional advertising (radio and TV) and direct mail. We create custom internet marketing campaigns tailored to your mortgage companies reach and potential client base. If you would like to learn more about how we can increase the number of refinance and home purchase transactions, you may contact Halo Effects at (602) 633-4989 or email info@haloeffects.net for a free mortgage business marketing analysis.
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Posted by bnordin on September 21, 2011 under Why Market Online? |
Accountant Marketing
Accountant Marketing
Would you like to generate a constant flow of new and prospective clients all year round, instead of just during tax season? You can get these results by implementing an online accountant marketing plan. Today, 93% of consumers prefer using the internet over traditional advertising media such as the yellow pages, T.V., radio and print ads to find local businesses, making accountant marketing a very effective means of growing your accounting practice.
The key to growing your practice today isn’t just having a website, but its attracting potential clients to your website. Using accounting marketing methods like search engine optimization (Google Adwords, Yahoo Search Marketing), online business directories (Google Places, Yahoo Local, Bing Local), and social media outlets (Facebook, YouTube, Twitter), you can increase your company’s online exposure to generate more business and revenue all year round. By executing these accounting marketing methods as part of a digital marketing plan, can make your accounting company stand out from the competition.
Halo Effects is an accounting internet marketing agency who are experts in internet marketing for local accountants looking to increase their online visibility and generate more revenue. We create a seamless online system of accountant marketing that can become a valuable asset for your company. If you are interested in learning more about how we can help your accounting company, please contact Halo Effects at (602) 633-4989 or email info@haloeffects.net for a free accountant marketing analysis.
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Tags: accountant advertising, accountant marketing, accounting firm marketing, accounting marketing, business marketing small, contractor marketing, contractors marketing, Halo Effects, internet marketing agency, internet marketing small business, local business marketing, marketing for local business, small business advertising, small business marketing
Posted by bnordin on September 8, 2011 under Why Market Online? |
Septic Contractor Marketing
Septic Contractor Marketing
As a contractor, it’s difficult to handle emergencies in the field and find time in front of a computer to do septic contractor marketing. Most consumers have an urgent problem to solve when they begin searching online for “septic tank repair” or “septic tank maintenance”. If your websites and local search listings don’t show up in the top 3 positions on Google or other search engines like Yahoo and Bing, you won’t be getting 80% of calls consumers make. Search engines are now the #1 source people use to find local service providers when they have a problem that needs fixing and that means you need to formulate septic contractor marketing plan. Do you want your business to show up above your competition?
The first step is outsourcing your septic contractor marketing. Just like you are a specialist in your field of work, there are companies trained in working with professional contractors to win them more leads and sales. Halo Effects is a small business internet marketing company who understands the needs of local contractors and service professionals who want to boost their septic contractor marketing. If you are serious about growing your septic repair business, getting started is easy. Call Halo Effects at (602) 633-4989 for a free analysis of your current advertising and septic contractor marketing plan.
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Tags: business marketing small, contractor marketing, contractors marketing, Halo Effects, internet marketing agency, internet marketing small business, local business marketing, marketing for local business, septic contractor internet marketing, septic contractor marketing, septic tank business marketing, septic tank marketing, small business advertising, small business internet marketing, small business marketing
Posted by bnordin on under Why Market Online? |
Pool Service Marketing
Pool Service Marketing
Pool service marketing, especially in the Southwestern United States, is very competitive. Traditional advertising sources like T.V., radio, billboards and print ads can be a very risky venture and out of budget for the majority of local pool cleaning companies. Most pool cleaners resort to canvasing neighborhoods with printed flyers or channel marketing through property management companies and realtors.
Internet search engines are now the #1 way consumers search for products and services in their local market. Consumers want to research a company online prior to contacting them for pricing and availability information. If your pool service marketing does not have an online component, it’s time you considered making it a priority. A solid pool service internet marketing strategy starts with Google Places and other online directories. Since most people are using the internet at home or on their mobile phone, online directories have replaced the printed Yellow Pages as the primary form of finding a pool cleaning company. Positioning your company with a professional logo, photos, video, website and positive reviews will make the difference between winning and losing more business.
Working with internet marketing specialists like Halo Effects, will increase your pool cleaning business online exposure and ensure your company gets found above your competition. The process of pool service internet marketing includes website design and development, search engine optimization (SEO), conversion rate optimization (CRO) and social media optimization (SMO). Each of these elements works together as part of a digital marketing plan that will increase the number of leads your company generates online. Halo Effects can answer all of your questions about how to get started or increase your current internet marketing efforts. Please call (602) 633-4989 or email at info@haloeffects.net to learn more about pool service marketing.
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Tags: business marketing small, contractor marketing, contractors marketing, Halo Effects, internet marketing agency, internet marketing small business, local business marketing, marketing for local business, pool business marketing, pool cleaner marketing, pool cleaning marketing, pool service internet marketing, pool service marketing, small business advertising, small business internet marketing, small business marketing
Posted by bnordin on January 30, 2010 under Why Market Online? |
Arizona Advertising
“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill
Traditional vs. Direct Response Arizona Advertising
In the small business world, traditional brand advertising doesn’t work.
Been there, done that.
I’ve discovered there are two kinds of advertising:
1. Traditional Arizona Advertising – these types of ads aim to build awareness for your company and aren’t much more than the information on your business card – Company Name, Logo and Contact Information.
Tip: You will never get a call from someone with this type of Arizona advertising.
These ads are done by big corporations that spend millions on Arizona advertising or small business owners that don’t know any better.
2. Direct Response Advertising – the goal of this type of advertising is to get a response from your target audience.
Advertising is a real estate game, the larger the ad, the higher the cost. Direct response ads can be the most cost-effective because they eliminate the corporate dribble and deliver a value proposition to your audience.
Here is the 4 part blueprint for an effective Direct Reponse Ad that could be used online (pay-per-click) or offline (print ad):
1. Headline –Broken Down? Need a Tow?
2. Subheadline – 24 Hour Emergency Towing
3. Make a Compelling Offer – Free Roadside Service for AAA Members
4. Provide a Response Mechanism – Call Toll Free 1-888-Need-Tow
Measure Everything
The only type of Arizona advertising you should be doing as a small business owner is direct response, not only because it is inexpensive but also because the response rate can be quickly measured.
Measuring the “rate of response” means you must understand the cost of each lead and ultimately the cost to acquire a customer.
For example, if my pay-per-click cost is $0.50 and I can convert 10% of the people who click through to paying customer, then I am paying $5 to acquire each customer.
- 100 clicks @ $0.50 per click = $50.00
- 10% buy out of 100 = 10 paying customers
- $50.00 cost to acquire 10 customers = $5.00 per distributor
If the profit I make from each customer is greater than $5.00 then I have a positive return on my advertising investment.
Figuring in the lifetime value of the customer – how much additional business that customer may refer my business or how much more they may buy – then my profit gets much higher.
I hate losing money so I want to get the quickest feedback possible as to whether an ad will work or not. This means testing several different ads to measure which advertisement gets a higher response.
Why Online Arizona Advertising?
The internet is by far the best place to test Arizona advertising because the results are instantaneous and low cost.
Once I determine the best ad structure online, then I re-use it offline.
Without having a mechanism to measure the performance of an ad, you run the risk of wasting money and killing your profits.
To learn more about setting up effective online and offline marketing campaigns, contact Halo Effects, an Arizona internet marketing firm, for a free consultation.
Recommended Reading
As a local or regional mortgage company, you have to compete against large national banks with big mortgage business marketing funds. However, it is possible to compete at a local level when neighborhood consumers are searching on online business directories like Yelp or search engines like Google, Yahoo and Bing. It should come to no surprise that consumers are searching for mortgage financing online more and more due to the widespread use of smart phones and the availability of internet connected devices in the home and office. Using mortgage business marketing, to get in front of home buyers and consumers looking for refinance solutions requires building a presence on the internet through websites, online directories and search engines.
