Posted by Brett Nordin on October 12, 2011 under Internet Marketing, Why Market Online? | 
Mortgage Business Marketing
Mortgage Business Marketing
As a local or regional mortgage company, you have to compete against large national banks with big mortgage business marketing funds. However, it is possible to compete at a local level when neighborhood consumers are searching on online business directories like Yelp or search engines like Google, Yahoo and Bing. It should come to no surprise that consumers are searching for mortgage financing online more and more due to the widespread use of smart phones and the availability of internet connected devices in the home and office. Using mortgage business marketing, to get in front of home buyers and consumers looking for refinance solutions requires building a presence on the internet through websites, online directories and search engines.
One simple strategy for undercutting larger competitors is to target search terms relating to specific mortgage products your mortgage bank might specialize in. Examples are VA loans, FHA loans, non-conforming loans, first time home buyer loans or loans for credit challenged borrowers. Coupling these specialty mortgages with geo-locations, i.e., “VA Loans Phoenix” give you a better chance of ranking higher in the search engines and getting free clicks from ready-to-refinance or home buying consumers. The other advantage of drilling into these type of search terms is it naturally filters out people searching for general information and targets people ready to take action or solve an immediate financing problem.
When a consumer responds to your mortgage business marketing, converting them requires trust-based selling techniques. We call this process conversion rate optimization – saying the right things on a web page and providing trust-based selling tools such as consumer guides and special reports. Offering a free consumer guide to specialty loan programs provides another off-page medium for positioning your or your firm as experts in providing the mortgage product they are looking form. Being a local provider that is favorably rated will also boost conversion rates. Displaying reviews, ratings and satisfied customer testimonials on a webpage or third-party directories will give the consumer more confidence to call or respond to a special offer. Because mortgages are for the most part a consultative sale, getting the consumers contact information from the internet will allow you to build a relationship via email or offline on the telephone.
The backbone of an online mortgage business marketing system is to bring targeted consumers to your website. Halo Effects uses internet marketing techniques like SEO (search engine optimization), SEM (Google Adwords, Yahoo Search Marketing), web based business directories (Google Places, Yahoo Local, Bing Local), and social media/networking channels (Facebook, YouTube, Twitter) to increase your company’s exposure on the internet. Employees of Halo Effects have executed mortgage business marketing campaigns for local mortgage banks that included tele-marketing, direct mail, traditional advertising (radio and TV) and direct mail. We create custom internet marketing campaigns tailored to your mortgage companies reach and potential client base. If you would like to learn more about how we can increase the number of refinance and home purchase transactions, you may contact Halo Effects at (602) 633-4989 or email info@haloeffects.net for a free mortgage business marketing analysis.
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Posted by Brett Nordin on September 13, 2011 under Internet Marketing |
Roofing Marketing
Roofing Marketing
If you are a professional roofer doing roofing marketing, you know the value a new client can bring to your bottom line. In the past, consumers have relied on traditional media such as the yellow pages, T.V., radio and print ads to learn about a trustworthy roofing contractor in their local area. However, the internet and mobile devices have changed the game, making roofing marketing online a very effective means of bringing in new business. What is the value of a roofing replacement contract? $10,000, $20,000, $30,000? With a modest budget for monthly roofing marketing, your company can be found everywhere online.
The four major areas required to dominate the internet marketing landscape for roofers are:
- Websites
- Business Directories (Google Places, Yahoo Local & Bing Local)
- Social Media (Facebook, YouTube, Twitter)
- Paid Search (Google Adwords, Yahoo Search Marketing)
Using each of these strategies can increase your company’s online exposure and bring more leads and sales. If these strategies are leveraged as part of a digital marketing plan, they can have a compounding effect and explode your roofing marketing. When a consumer types “roofer” into a search engine like Google, an effective online campaign will produce multiple listings being displayed.
Halo Effects is a roofing marketing company who are experts in internet marketing for local roofers looking to increase their online presence and sales. We create an online system of marketing that can become a valuable asset for your company. If you are interested in learning more about how we can help your roofing company, please contact Halo Effects at (602) 633-4989 or email info@haloeffects.net for a free roofing marketing analysis.
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Tags: business marketing small, contractor marketing, contractors marketing, Halo Effects, internet marketing agency, internet marketing small business, local business marketing, marketing for local business, roofer marketing, roofing contractor marketing, roofing internet marketing, roofing marketing, small business advertising, small business marketing
Posted by Brett Nordin on August 31, 2011 under Internet Marketing |
HVAC Marketing
HVAC Marketing
HVAC marketing can be very expensive, especially during the extreme hot and cold seasons that sweep across the country. Having a solid internet marketing strategy and digital marketing plan for your heating and cooling business can make your business run more profitably, no matter the time of year. Advertising online is one of the most effective ways to receive calls and leads from consumers who are in desperate need of your services. In emergency situations, consumers need to solve a problem and don’t always shop online based on price. If your HVAC marketing positions your company as the most reliable and trustworthy business in your area, you’ll receive more calls and business…it’s that simple.
A digital marketing firm like Halo Effects specializes in HVAC marketing and has helped many heating and cooling business owners transform their websites and online listings into selling machines. We ensure you are found everywhere online consumers are searching for your AC products and services and help manage your online reputation to ensure you are the most reputable source in your market area. Getting started is easy by contacting Halo Effects for a free HVAC marketing assessment and plan. Call us at (602) 633-4989 or email at info@haloeffects.net.
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Tags: ac contractor marketing, air conditioning contractor marketing, business marketing small, contractor marketing, contractors marketing, Halo Effects, hvac internet marketing, hvac marketing, internet marketing agency, internet marketing small business, local business marketing, marketing for local business, small business advertising, small business marketing
Posted by Brett Nordin on under Internet Marketing |
Plumbing Marketing and Plumber Marketing
Plumbing Marketing
As a professional plumber it’s difficult to learn plumbing marketing online while running your business and trying to keep up with your trade. The world of local search engine marketing is constantly changing and every business needs a partner they can trust to bring them accurate information about plumbing marketing. Your website, online business directories and social media accounts all need to work together to maximize your return on investment. Getting found online by prospective buyers of your plumbing services requires current knowledge in all of these areas. Do you know what keywords people are typing into Google and other search engines when they are looking for your services?
At Halo Effects we understand that plumbing contractors need affordable ways to dominate the internet and generate leads and sales for their business. We’ve helped plumbers market to ready to buy consumers online in their area and increase their business through local business marketing. Contact Halo Effects for a free plumbing marketing plan by calling (602) 633-4989 or emailing us at info@haloeffects.net.
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Posted by Brett Nordin on under Internet Marketing |
Electrician Marketing and Electrical Contractor Marketing
Electrician Marketing
Search engines and online business directories have become the most lucrative form of electrician marketing. In order to generate leads and sales online, electrical contractors should learn how internet marketing works and the critical areas to focus on. Local search, primarily Google Places, is one area of extreme importance. Optimizing you local search listings requires specialized knowledge, similar to website search engine optimization (SEO). Effective electrician marketing requires an understanding of websites, local search directories, search engine marketing and social media marketing.
Halo Effects understands how difficult it can be to operate and grown your own business. After all, we are also business owners. We’ve worked with professional contractors in many different trades and have been able to dramatically increase their business through small business online marketing. Call us for a free electrician marketing plan at (602) 633-4989.
Recommended Reading
As a local or regional mortgage company, you have to compete against large national banks with big mortgage business marketing funds. However, it is possible to compete at a local level when neighborhood consumers are searching on online business directories like Yelp or search engines like Google, Yahoo and Bing. It should come to no surprise that consumers are searching for mortgage financing online more and more due to the widespread use of smart phones and the availability of internet connected devices in the home and office. Using mortgage business marketing, to get in front of home buyers and consumers looking for refinance solutions requires building a presence on the internet through websites, online directories and search engines.
